“The article-as-numbered-list has several features that make it inherently captivating: the headline catches our eye in a stream of content; it positions its subject within a pre-existing category and classification system, like “talented animals”; it spatially organizes the information; and it promises a story that’s finite, whose length has been quantified upfront. Together, these create an easy reading experience, in which the mental heavy lifting of conceptualization, categorization, and analysis is completed well in advance of actual consumption—a bit like sipping green juice instead of munching on a bundle of kale. And there’s little that our brains crave more than effortlessly acquired data.”
Alternate titles: “37 Ways Your Brain Is Wired For Buzzfeed” and “Try Not To Be Amazed When You Find Out The Mindblowing Reasons Your Brain Loves Lists”
She’s beauty and she’s grace, she’s Miss United States
Robert Pattinson & Katy Perry drunk and singing Boyz II Men at a Karaoke Bar is everything you never knew you always needed.
This is just everything I ever needed.
"This chair is too high to make love." Lmfao
This is amazing.
Train Song - Ben Gibbard & Feist
Suddenly now, I know where I belong
It’s many hundred miles
And it won’t be long